Strategy to increase an independent hotel's direct booking

4 major means to increase direct booking for an independent hotel:

Ø Create your own mobile booking engine : simple and convenient

Ø Increase your visibility by getting more referencement on google and by being present on different platforms like Pinterest, facebook, twitter 

Ø Use OTAS to reach clients you can’t reach by yourself and to make advertisement

Ø Encourage guests to post comments and to visit your website