Digital IQ

What is meant by Digital IQ ?

Digital IQ ­— or Digital Intellectual Quotient — can be understood as the capacity for a company to use broadly and coherently the whole range of new digital technologies in order to enhance its relationship with its customers. 

In other words, the aim is to integrate new tools in the strategy of a company, giving thus the possibility to interact more with customers and finally to create value out of it.

What are the components of Digital IQ ?

There are four main parts to take into account in the Digital IQ :

·      Mobile à takes into account:

-       the compatibility of the website with mobile phones,

-       the creation of a special application for smartphones to book a room,

-       the use of mobile innovation like SMS, geo-localization…

·      Social Media  à evaluates the presence and implication of a brand on social media platforms like Twitter, Facebook, Youtube in order to share content, give information, gain suscribers and then audience.

·      Website à considers  the effectiveness of a site, so in other words

-       how easy it is to navigate and to book a room on it,

-       how well it is connected to social networks

-       the existence of loyalty program and customer services

·      Digital Marketing à considers efforts that the brands make:

-       to be easily found when using web search engine,

-       to be present on emergent platforms (like Pinterest),

-       to create a newsletter to keep its customers informed,

-       to have banner ads and mentions on diverse blogs.